Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want to hear what’s worked and the pitfalls to avoid? Hear Anita Campbell’s bluntly titled interview of me earlier this week, “Business Partnering: Earn Money Without Wasting Time.”

In case you may want to hear it, here’s her list of questions we covered:

(3:27) Can you tell us a bit more about yourself and your background?

(5:14) Why do you think partnering is becoming such a popular way to attract customers during this economy?

(6:42) What is a profitable partnership?

(7:20) What would be an example of a profitable partnership?

(10:30) What are the benefits of this type of an approach?

(10:40) What are some additional ways to partner with other businesses? (20:40) Can small businesses partner with big ones?

(23:00) As small business owners we often get asked to donate to causes. Is there a way we can leverage our support to attract customers?

(26:20) Do you have a “what if” dream partnership you think would be successful?

(28:29) Where can people find out more on the web?

Here’s more ways to successfully partner or otherwise collaborate.