What do Beth Kantor and Peter Deitz think of this  entertainment media + celebrity– centered campaign campaign to inspire us to volunteer? More than 100 TV programs will involve “give back” themes in their story lines.

Michelle Obama kicked off the campaign.

Some big non-profits gain visibility via PSAs.

For the past 40 years volunteerism has been stagnant: one in four Americans volunteer. The good news is that recently, despite the bad economy, it’s on the rise – especially among young people.