To instantly imprint your key concept on others’ minds, create a visual representation of it, recommends Denise Brosseau, in Ready to Be a Thought Leader?
For greater impact, alter an already famous visual framework to display your core idea.
Here’s two examples of how others used visuals to make their core message more meaningful and memorable: 
- In his book Peak: How Great Companies Get Their Mojo from Maslow, Chip Conley, founder of Joie de Vivre Hospitality, altered Maslow’s familiar pyramid that shows humans’ Hierarchy of Needs. He simplified the pyramid to show three layers of needs of employees, clients and investors.
Create even more memorability by labeling your ideas as Conley did. He named those three increasingly meaningful stages for connecting more deeply with customers, the book’s main message. Plus he attached pithy one to two word benefit statements to each label.
- See the diagram of a concept of Charles H. Green’s Trust Quotient.
Alternatively, create a picture that memorably captures your core idea as these book covers do: Stumbling on Happiness, Stressaholic and Connected. 
Discover more ways to make your message indelible and shareable via visuals by reading The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio.
See how physical images increase impact?
Also consider magnifying the memorability of your core idea by creating a word for it as Stressaholic author Heidi Hanna managed to do. Sam Horn shows you how in POP!: Create the Perfect Pitch, Title, and Tagline for Anything.
Discover over 300 other ways to become more memorable and valuable to others in two companion eBooks: Mutuality Matters and Mutuality Matters More.
