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carrier pigeon“Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can’t buy interestingness, yet vivid comparisons can create them. To make your label stick it must be more interesting than others’ labels of course.

More than money, title or even good looks, your capacity to craft the most vivid characterization will make it bob, like a cork, to the top of the water of alternative messages. A janitor can become more famous and credible than a CEO. Use the “Compared to What?” cue to stick your label in other’s minds, whether they intended to remember or not. Make your comparison:

• Spark a specific mental picture

• Evoke a positive emotion

• Be unexpected

• Be brief

Consider the staying power of these real examples:

• ”If writing is a muscle, this is my gym.” ~ David Eaves, describing his blog

• “If you’re watching cable TV to get the news, that’s like going to Olive Garden because you want to live in Italy.” ~ humor writer Andy Borowitz

• “Patents, like plaque, build up in arteries, restrict flow of innovation in our economy. I’m worried about heart attack.” ~ venture capitalist, Fred Wilson, in a Tweet

• “Sean Parker has access to trends and signals that are invisible to many people. For him it’s like hearing a dog whistle.” ~ Shervin Pishevar of Menlo Ventures

Discover over 100 other ways to become more visible and valued via my two companion eBooks: Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others and Mutuality Matters More Living a Happy, Meaningful and Satisfying Life With Others MMMM More

moving from me to we


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