“Authors must become brands”

Publishers expect their writers to be “author-preneurs” – especially if the authors aren’t (yet) famous.   This BookExpo America panel suggests how. It’s 41 minutes.  Hear how to balance your need to write with your obligation to promote.  The 41-minute session was well-led by BookTour’s Kevin Smokler. Panelists are uber book events host, Kim Ricketts; Beatrice founder, Ron Hogan; literary agent Betsy Amster and blogger and author of Harry Revised, Mark Sarvas. Hint: several of their suggestions involve Me2We-style collaboration.  Hear more BEA speakers here – especially How to Succeed in Publishing Using LinkedIn (co-presenters have an upcoming book with that title), an “unscripted” session with Clay Shirky (Here Comes Everybody) and Jeff Howe (Crowdsourcing), and Here Comes Everybody: So, What Should We Do Next? a separate session with Shirky.  (Remember to start your own book club.)