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Motorists in St. Louis helped each other in a novel way when road construction made driving difficult. Other drivers found their street was in the wrong place on their personal navigation devices? If you use

 TomTom you can improve their GPS-based maps. Earlier this year the firm launched MapShare. Now the user community can fix and update their maps.

When will Garmin also open its maps to crowdsourcing improvements? (How could you enable your customers to improve your products or services?)

So far map users have made 5 million corrections. “To put this five million milestone in perspective: a one-hour trip made anywhere in Europe or North America will be influenced by twenty to thirty MapShare corrections,” wrote TomTom’s Corinne Vigreux. Yet there have been service glitches.

moving from me to we


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