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6 Ways We Get Swayed or Sidetracked

David Phillips was rushing up and down the supermarket aisles within seconds after seeing Healthy Choices “Early Bird Special.” He bought up all their 90-cent soups in the store. Then he raced over to a discount outlet to get all the brand’s 25-cent chocolate pudding...

Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers

As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did...

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