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There’s a simple, satisfying way to attract those who share your interests or seek your kind of product.  It enables you to demonstrate your expertise and it doesn’t take much time nor cost anything.

Sharing helpful tips with those who want them is more appreciated – and credibility-building – than self-promotion. In a time-starved world, the best way for people read your tips may be in a list they find online or via their smart phone. It helps people find you – and it’s a quick read.

The more specific the list the greater your chance of attracting the people you most want to reach.

Hint: Top Dog Breeds for People with Allergies. (I have yet to take my own advice here).

Your list can be a “best of” something such as books and sites on a topic or a David Letterman-style Top Ten countdown of relevant advice, or…?

For example, four of my interests are collaboration, connective conversation, human behavior and, as a paid speaker, conferences so I created a Twitter list of favorite people and organizations for each interest.

The bottom line is your list should catch the interest of the people you seek to reach.  They may be your peers, possible customers, or individuals who share your hobby, medical condition, belief, profession, industry or other interest.

Your list enables others to quickly:

•  Get ideas on a subject that interests them.

•  Know who you respect.

•  Understand a bit about your perspective and priorities.

•  Identify possible sweet spots of mutual interest.

•  Find you.

Once you’ve created your list you can share and update it online at several popular places where friends, kindred spirits and strangers are likely to find it:

• Your blog and/or web site.

Twitter List – create several for the different parts of your life and find others who share your interests.

Listiki – where you can invite others to add to your list.

List of Bests – Make a list in one of three categories, personal, definitive or award.

Posterouswhere you can share your list without creating a blog.

• Facebook group page – see examples, Shareable and my Etsy where you can link to your list, first explaining why it is relevant to them.

• Linkedin group of people who have something in common – you can join or start a group, linking to your list as you would for your Facebook group.

Ta-da – create and share “to do” lists for everything from organizations you respect to meeting agendas or famous quotes you don’t want to forget.

moving from me to we


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