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How You Can Prompt Us to Feel or Do Something

This persusion technique probably won’t work on hormonally-hit teenagers (sorry weary parents) yet you could try it on spouses, co-workers or customers. Suppose, for example, you’re tired of the dirty cups in the office coffee nook. Try spraying the air with a lemony...

Co-Creating What We Wear… and More?

Imagine investing “just” $50 in a clothing company so you could co-design the togs they make – and you can buy. My first thought was it sounds like committee work at its worst. Yet that’s exactly what a firm called nvohk started doing. Another clothing company,...

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