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Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers

As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did...

Fun Way to Learn Faster Together

As a kid I spent much of one summer, sitting on the curb in front of my home, watching Mike, the cute boy across the street, riding his bike on daring ramp jumps in his driveway. (My “surprise” bike wouldn’t arrive until my birthday). Then Mike would...

What Rewards Most Matter to You?

I heartily agree with Daniel Pink’s timeless ABCs for persuasion, cited in his book To Sell is Human: Attunement, Buoyancy and Clarity: Attunement: Listen to understand the other person. Buoyancy: Be an “ambivert” – mid-way between an extrovert and an introvert,...

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