by Kare Anderson | Nov 22, 2020 | behavior, Customer, influence
Are your customers sufficiently excited about how you continue to help them that they rave about your firm? “Globally we spend about $500 billion on marketing and $9 billion on customer service,” wrote Forrester’s Laura Ramos, citing marketing and customer retention...
by Kare Anderson | Mar 21, 2020 | Article, behavior, Connecting, influence, Leadership, Likeability, Values
Perhaps one of the most vulnerable of moments is when someone criticizes you. If the person who criticizes you knows you well, and if she makes their comments in front of other people, she can cut deep. The scalpel of her comments can be surgically rapid and close to...
by Kare Anderson | Oct 1, 2019 | behavior, Co-Create, influence, inspiration, Leadership, Likeability, mutuality matters
Rather than letting more days rush by why not practice ways to become more deeply connected in each of your encounters with others? When Showing Competence Can Cut Us Off From Others Ironically, the more successful we are in proving our competence, the greater the...
by Kare Anderson | Nov 13, 2017 | behavior, Collective Intelligence, influence
David Phillips was rushing up and down the supermarket aisles within seconds after seeing Healthy Choice’s “Early Bird Special.” He bought up all their 90-cent soups in the store. Then he raced over to a discount outlet to get all the brand’s 25-cent chocolate pudding...
by Kare Anderson | Nov 12, 2017 | behavior, Connecting, influence
As an employee, one of the best ways to grow your personal brand is to strengthen relationships with your organization’s key stakeholders and unexpected outside allies. Here are four methods to enable you to become a valued ally: 1. To prove you can actually be...
by Kare Anderson | Apr 20, 2016 | behavior, community, contagion, Customer, influence, Persuasion, Play, Research, social shopping, Visual
As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.” What would you do? Would you pay for one, and be curious enough to stay and watch what others do? Many did...
