by Kare Anderson | Dec 3, 2013 | Co-Create, Collective Intelligence, contagion, entertainment, image, partnering, Sharing, SmartPartnering
Walk inside the famous Fairmont Hotel in San Francisco and you’ll be immediately swept into a sumptuous holiday scene that includes a giant Christmas tree and a two-story-high Victorian gingerbread house. Yet sadly, like most other businesses that want to...
by Kare Anderson | Apr 13, 2009 | community, Customer, SmartPartnering
“Buy local and keep the money in our community” cry many local retailers and restaurateurs. Yet guilt is not the top motivator to inspire spending – unless you’re a nearby farmer. Saving money is top-of-mind for us as consumers. Instead, offer greater...
by Kare Anderson | Oct 23, 2008 | SmartPartnering
Want to stand out from the competition? Take a cue from a bank. Some people in Orange County, California, will be walking into a local bank branch to vote. Many will be assisted by bank volunteers who have been trained as poll workers. This SmartPartnership made...