by Kare Anderson | Apr 15, 2009 | Choice, influence
In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation. The upside motivation to think of self-branding, however, is to attract...
by Kare Anderson | Apr 13, 2009 | community, Customer, SmartPartnering
“Buy local and keep the money in our community” cry many local retailers and restaurateurs. Yet guilt is not the top motivator to inspire spending – unless you’re a nearby farmer. Saving money is top-of-mind for us as consumers. Instead, offer greater...
by Kare Anderson | Apr 6, 2009 | Sharing
Perhaps the most gratifying way to hone one’s talent is to use it in support of someone who is diligently working on a dream project. Those who work hard on something new tend to appreciate unexpected help. We learn the most when creating or explaining. Early in his...
by Kare Anderson | Apr 5, 2009 | Caring
I admit it. Many times I avert my gaze when walking down gritty Market Street in S.F. Yet – from the talking pay phone to the crying hydrant – this anthropomorphic, animated short film made me re-think my habit. We are strangers to each other,...
by Kare Anderson | Apr 1, 2009 | behavior, Choice
Remember a decision you made that cost you dearly? In retrospect, you realize a different choice would have saved time, aggravation and perhaps a relationship. What if you found that your mind played tricks on you? Perhaps you were relying on your “gut...
