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6 Ways We Get Swayed or Sidetracked

David Phillips was rushing up and down the supermarket aisles within seconds after seeing Healthy Choices “Early Bird Special.” He bought up all their 90-cent soups in the store. Then he raced over to a discount outlet to get all the brand’s 25-cent chocolate pudding...

Four Ways to Sway Others

Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom, but he was the ninth unwitting participant in our experiment. He glanced at the sign on the wall directly ahead of him as he entered the store: “Our Three Most Popular...

Feeling Certain? How Our Brains Betray Us

Within seconds, an expert can look at a fake painting and know it is not the work of a master. So wrote Malcolm Gladwell in his book, Blink. How? Because the expert’s gut feeling is “perfectly rational.” Not so, writes Robert A. Burton, M.D.in his book, On Being...

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