by Kare Anderson | Mar 3, 2009 | Book, contagion
Almost two-thirds of Americans are suffering from the economic recession, according to a recent Gallup poll. Well, yes. Worse yet is the mood contagion effect. We instinctively spread and reinforce the fear we feel. It’s our pack mentality. We quickly check the...
by Kare Anderson | Feb 25, 2009 | behavior, Book, Choice
“Let’s say you’re handed $10 and told you can split it any way you like between you and another person…” starts the Ultimatum Game. (Warning: high testosterone men are most likely to act irrationally.) Since we consumers don’t always choose rationally, such “real...
by Kare Anderson | Feb 25, 2009 | Book, image, partnering
Attract more sales by adapting this success story to your situation. Image theft online is the hot button for photographers. It’s the main reason they are loath to post their images on the net. Yet that’s the most efficient way to sell images. As of this...
by Kare Anderson | Feb 22, 2009 | behavior, Book, Collective Intelligence
Ugandan women sell health, using the Avon ladies’ approach. Yes, door-to-door outreach looks different in villages than in American suburbs. But a template leverages profits faster for them, and for you. The same woman-to-woman franchise that sold creams and make-up...
by Kare Anderson | Feb 21, 2009 | Book, partnering
Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want...
by Kare Anderson | Feb 20, 2009 | behavior, Book, Choice
The brain has limited bandwidth for making decisions, found On Amir. Spend too much time making one decision, however mundane, and you’re worse at making the next decisions. Further we often feel overwhelmed by too many options and are not satisfied when we...
