by Kare Anderson | Dec 7, 2012 | behavior, Co-Create, Collective Intelligence, CrowdSource, Customer
It’s in the blood. Sir Richard Branson’s son Sam is disrupting at least one industry. Entertainment. Sam announced today that anyone in the world can view his documentary for free for one month, not in movie theatres, but on his production company’s branded YouTube...
by Kare Anderson | Nov 6, 2012 | Book, Choice, Co-Create, Connecting
Within this bitterly contested presidential campaign are at least three valuable lessons for anyone who wants to win by becoming the favorite choice in their market. This campaign is probably the most high-stakes, expensive, intensive experiment in nudging behavior...
by Kare Anderson | Nov 4, 2012 | Co-Create, collaboration
Lady Gaga’s Little Monsters online community, designed by Backplane, quickly attracted a million unique visitors soon after launching in July 2012. Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community where fans...
by Kare Anderson | Sep 30, 2012 | Book, Caring, Choice, Co-Create, collaboration, Connecting
Little did Abigail Washburn know that her life would forever change after she went to a party where she heard a record of traditional folk and bluegrass singer and flatpicking guitar player, Doc Watson singing Shady Grove. She had what Frans Johansson dubs a click...
by Kare Anderson | Sep 20, 2012 | behavior, Book, Co-Create, Learning, Media, Networking, Research, Sharing
Like to discover your Data Doppelganger? That seems far more revealing and thus fascinating than, say, learning Honey Boo Boo’s nickname for you. Finally, we can put Big Data to very personal use and have fun with it, discovering more about what’s got to be one of our...
by Kare Anderson | Sep 19, 2012 | behavior, Book, Co-Create, collaboration
Years ago, a board member brought me into a corporation to lead a team in creating two products that he felt would boost the stock price. Here’s how it happened. In my vigorous interview of him for The Wall Street Journal, he described how the firm could fall behind...
