by Kare Anderson | Aug 25, 2013 | Book, Choice, Collective Intelligence, Connecting
“Experts expect that constantly connected teens and young adults thirst for instant gratification and often make quick, shallow choices,” according to Pew Research Center, cited by Shawn Murphy, so “you’ll need to work hard to get your work noticed for what it is,” he...
by Kare Anderson | May 19, 2013 | behavior, Collective Intelligence, Connecting, contagion
AP. IRS. Benghazi. Rather than jumping into the heated battle of competing narratives about Obama’s three “scandals” or ignoring this high-stakes story, follow it for insights on how to influence by labeling. Notice, for example, how the “scandal” label has stuck and...
by Kare Anderson | Mar 24, 2013 | behavior, Book, collaboration, Collective Clout, Collective Intelligence, Customer
Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsiehisn’t it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. In fact, it...
by Kare Anderson | Mar 8, 2013 | behavior, Book, Choice, Co-Create, Collective Intelligence
We seek meaning in most any action, so we sometimes mislead ourselves. Even when simply shown circles, triangles and other geometric objects randomly moving about on a screen, we tend to give them human attributes. Then we instinctively attempt to determine what...
by Kare Anderson | Dec 7, 2012 | behavior, Co-Create, Collective Intelligence, CrowdSource, Customer
It’s in the blood. Sir Richard Branson’s son Sam is disrupting at least one industry. Entertainment. Sam announced today that anyone in the world can view his documentary for free for one month, not in movie theatres, but on his production company’s branded YouTube...
by Kare Anderson | May 28, 2012 | behavior, Book, Collective Intelligence, Connecting
How We Tell Others Who We Are On this Memorial Day weekend, what are we signaling when we flood Facebook with slogans and images of salutes to our troops and the “Likes” that follow? Certainly we intend to honor soldiers who serve our country, yet there’s more to this...
