by Kare Anderson | Sep 19, 2015 | partnering, SmartPartnering
Here’s three real-life, partner-based success stories to show you how to attract more customers while spending less on promotion via apt partnerships that benefit all parties. When you’ve read these examples consider how you can adapt these approaches to...
by Kare Anderson | Dec 3, 2013 | Co-Create, Collective Intelligence, contagion, entertainment, image, partnering, Sharing, SmartPartnering
Walk inside the famous Fairmont Hotel in San Francisco and you’ll be immediately swept into a sumptuous holiday scene that includes a giant Christmas tree and a two-story-high Victorian gingerbread house. Yet sadly, like most other businesses that want to...
by Kare Anderson | Jan 8, 2011 | Co-Create, Collective Clout, entertainment, Media, partnering, Profit
See Validation or The Chase and get inspired by the innovative ways talented “amateurs” get paid for their co-created video vignettes. You, too, can gather the team for your video story. Media agencies can provide the sponsoring companies that want to be associated,...
by Kare Anderson | Jul 12, 2010 | behavior, cause, Co-Create, community, Customer, Local, non-profit, partnering
If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover. In fact it’s surprising that...
by Kare Anderson | May 30, 2010 | behavior, Friendship, partnering, Team
After the Lakers’ stinging defeat to the Suns what stuck in my mind was the image of Kobe Bryant and Derek Fisher staying behind in the locker room after teammates had left to hash over what happened. The intense conversation was their singular focus. That’s a sure...
by Kare Anderson | May 10, 2010 | behavior, Book, Conflict, Cooperation, Friendship, partnering
“’There was this joke that when the women who worked in the lab were stressed, they came in, cleaned the lab, had coffee, and bonded,” Dr. Laura Cousin Klein told Gale Berkowitz. “When the men were stressed, they holed up somewhere on their own. I...
