by Kare Anderson | Sep 2, 2008 | community, partnering, Play
Nike invites us to join a million runners around the world, “for a worldwide 10K like no other.” And they invited celebrities to join them. There’s a small catch. “You need a Nike+ SportBand or Nike+iPod and Sport Kit” to run with them. You can’t fault them. They...
by Kare Anderson | Aug 14, 2008 | Collective Clout, Customer, partnering
With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible. Target paints huge logos on the roofs of their stores. Customers have another way to locate the nearest one – and people like us...
by Kare Anderson | Aug 11, 2008 | Book, partnering
Yes, the economy is still worsening. People are spending less. Yet you can still attract more customers and, sometimes, even more per-customer spending. How? By offering them something more. You just need the right kind of partners and methods, as Jamie Herzlich...
by Kare Anderson | Mar 21, 2008 | Meetings, partnering, Podcasts
Do you exhibit at trade shows? Gain insights into how to generate more visibility and value – with the right partners – from someone who’s increased the event planning ROI for American Express. Meeting planners and attendees can also benefit from his...
by Kare Anderson | Mar 14, 2008 | Book, cause, non-profit, partnering, Peer2Peer
One morning over his breakfast cereal, life forever changed for a twelve-year old Canadian boy. He flipped through the pages of his morning newspaper to find his favorite cartoons. Instead he was stopped by a headline, “Battled Child Labour, Boy 12...
by Kare Anderson | Feb 5, 2008 | Collective Clout, non-profit, partnering
You don’t have to be a powerful politician to increase your influence by partnering. Emulate their tactics. Here’s how: 1. Are You Under Someone’s Thumb? When your piece of the pie keeps getting smaller, don’t battle others for a bigger piece – making...
