by Kare Anderson | Mar 3, 2010 | behavior, Choice, Customer
“Life is the sum of all your choices,” wrote Albert Camus. Unfortunately, just as we misjudge how happy we will be in the future, we misjudge how our fear of immediate loss hampers our future options. In this game recognize how that happens and make...
by Kare Anderson | Oct 5, 2009 | Book, Co-Create, collaboration, Customer
Want to be in the book, The Obama Time Capsule: World History in the Making? Any of us could be a co-author, thanks to a partnership between fellow Sausalitan, photographer and editor of “Day in the Life of…” big theme books Rick Smolan and...
by Kare Anderson | Jun 10, 2009 | CrowdSource, Customer, Miscellaneous
Instead of standing on a stage, one comedian at a time, humorists were leaning over their computers, waiting with bated breath for quirky Brit Tiernan Douieb to say “Go!” In this Twitter Comedy Club experiment, drawing a crowd of 6,000 each comedian had a 10 minute...
by Kare Anderson | Apr 23, 2009 | Co-Create, Cooperation, Customer
After seeing her grandma struggling to hold heavy pans, Celia Gates recruited an inventor as a mentor then designed ergonomic pans. Kayley Vincent and Jennifer Land created a cookbook that turned local business owners into foodie stars – and turned a profit for...
by Kare Anderson | Apr 13, 2009 | community, Customer, SmartPartnering
“Buy local and keep the money in our community” cry many local retailers and restaurateurs. Yet guilt is not the top motivator to inspire spending – unless you’re a nearby farmer. Saving money is top-of-mind for us as consumers. Instead, offer greater...
by Kare Anderson | Sep 30, 2008 | Book, Collective Intelligence, Customer
Obama faced that quandry. Are your customers revolting? What’s your organization’s reputation… really? Alternatively, how can you inspire customers to improve your product, brag about it to others and otherwise help you become the top-of-mind choice...