by Kare Anderson | Aug 14, 2008 | Collective Clout, Customer, partnering
With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible. Target paints huge logos on the roofs of their stores. Customers have another way to locate the nearest one – and people like us...
by Kare Anderson | Aug 13, 2008 | Book, CrowdSource, Customer
Imagine your photo in a boutique hotel lobby, illustrating a magazine article or in another public place – and getting compensated. Here’s two crowdsourcing ways that could happen. A prospective client can find your photo on iStockphoto – or you could take a photo...
by Kare Anderson | Aug 2, 2008 | behavior, Customer, Meetings
Oops. Don’t just design and decorate your people-serving place or event. Storyboard it. Create the experience for them, just as a movie director plans the sequence of scenes to pull people in and evoke an strong emotional response. But, unlike a movie director, you...
by Kare Anderson | Jul 24, 2008 | Customer
What a stop-you-in-your-tracks attention-grabber and visibility-builder. Got an example to top this one? (Thanks Todd.)
by Kare Anderson | Jun 6, 2008 | collaboration, conference, Cooperation, Customer, entertainment
Some of the most masterful baristas in the U.S. gathered in a hotel lobby in Minneapolis for their annual competition last month, judged by their peers. But this year was different. More excitement. And pressure. Coffee growers, café owners and other baristas and...
by Kare Anderson | May 31, 2008 | collaboration, conference, CrowdSource, Customer, entertainment
He was in Bangalore and his co-presenters were in San Jose, yet Cisco’s CEO appeared live – on the same stage. How? By using a breathtaking 3D holographic-like technology. They tout it as, “the world’s first real time virtual presentation. Aptly, it’s...