by Kare Anderson | Jun 18, 2010 | behavior, Book, Choice, conference, influence
What’s one of meeting planners’ biggest fears? A frowning audience – or worse. They need speakers who energize their audience. They love speakers who motivate attendees to practice what they learn and eagerly share their successes with each other all year long –...
by Kare Anderson | Apr 2, 2010 | behavior, cause, Choice, contagion, Humor, image, influence
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.” Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66%...
by Kare Anderson | Apr 15, 2009 | Choice, influence
In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation. The upside motivation to think of self-branding, however, is to attract...
by Kare Anderson | Oct 24, 2008 | influence
“Presidential candidate George Bush will be active in making pronouncements in the coming weeks… He wants to define himself before his opponents do it for him,” intoned a radio commentator when the previous Bush became president. Yes, nicknames...
by Kare Anderson | Aug 13, 2008 | behavior, influence, Research
In the study I dub “Are you powerful or not?” I’d be in a third category. Why? Because I felt insulted when instructed to do what researchers asked of students. At Northwestern and Stanford, no less. Here’s what happened. Two professors, Adam Galinsky and Joe Magee...
by Kare Anderson | Jun 12, 2008 | Book, Humor, influence
• “Bank fees are like financial wedgies.” • “One of the founding fathers of rock and roll has left the building he helped construct.” • “Eat food, not too much, mostly vegetables.” These colorful one-liners are easy to remember because we...
