by Kare Anderson | Apr 2, 2010 | behavior, cause, Choice, contagion, Humor, image, influence
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.” Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66%...
by Kare Anderson | Mar 28, 2010 | behavior, Book, Caring, collaboration, Connecting
While happiness books are all the rage, none begin by showing us the inescapable first step to connecting with others. Yet having social ties is the single best predictor of a longer, healthier, more satisfying life. That seemingly mundane step? Attention. When...
by Kare Anderson | Mar 14, 2010 | behavior, Choice, Conflict, Connecting
When things go wrong, we tend to blind ourselves to other’s feelings. We are more likely to fall into a destructive behavioral trap. Sadly, when we do, we cannot be empathic. We weaken that human bond that’s vital to re-grouping and resilience. These blinding mindsets...
by Kare Anderson | Mar 12, 2010 | Collective Clout, community, Customer
We can now pay less for some services and products we want. Venture capitalists are betting millions that we will love this approach. It’s a fresh take on group buying. Several online start-ups negotiate for their members deep discounts for products/services –...
by Kare Anderson | Mar 11, 2010 | Book, CrowdSource, Media, Member
See him passionately reading the bible on the street corner, while being videoed? Don’t avert your gaze and quickly walk around him. Take a closer look. You may be witnessing a clever method that you could adapt to drawing attention to your favorite cause, idea,...
